Spain Tourism Poster Assignment

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More than 6,000 towns see their populations double

Neighbouring Spain is facing a backlash against visitors to the Mediterranean nation, with angry protestors taking to the streets. 

A popular destination with Britons, holidaymakers face a frosty reception in the country with locals rioting, unveiling anti-tourism posters and spray painting messages discouraging tourism. 

And it is thought anti-tourist sentiment could be creeping into France, another holiday hotspot. 

The country attracted nearly 83 million visitors last year, making it one of the most popular destinations in the world. 

Anti-tourism spreads across Europe

Fri, August 25, 2017

Europe cracks down on tourists with new fines in force.

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Anti-tourism spreads across Europe

The capital Paris, the warmer climes of southern France and the lure of idyllic Saint-Tropez are all regularly visited by tourists.

Figures from the country’s statistics body, Insee, revealed more than 6,000 towns see their populations double over the summer months. 

This puts strain and pressure on local services, embodying what TUI’s Chief Executive Fritz Joussen said: “Spain is pretty full.”

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Along the French coast some small towns have ten times as many beds for tourists

Some hotspots, including Cannes, famous for the film festival, see their numbers treble. 

And along the French coast some small towns have ten times as many beds for tourists as there are for local residents. 

In Biarritz, on France’s southwestern coast, it appears locals are fed up with tourists. 

Spain is pretty full

Fritz Joussen

A poster slapped on a lamppost earlier this month rallies against Parisians, telling them to “clear off”, and foreign tourists are thought likely to be the next targets. 

And in the capital itself, prospective AirBnB owners are being forced to register their property with the City Hall. 

The new rule was voted through by the Paris City Council, and aims to enforce a 120-day limit. 

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The country attracted nearly 83 million visitors last year

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And in other popular tourist towns, Venice and Barcelona, locals have been vocal over the past few years over AirBnB and similar rentals, claiming tourists are pricing them out of the area. 

Both have called for authorities to introduce limits on new tourist accommodation. 

Fears France could soon turn hostile towards tourists follows multiple cities in Spain cracking down on the trade. 

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Holidaymakers face a frosty reception in the country

Destination of choice for many Brits, Marbella, is introducing bans on hen and stag dos. 

Other Spanish towns fed-up with the bad behaviour of tourists were expected to follow suit. 

Granada, Madrid and Mojácar are all thought to be introducing measures in the near future.

The move follows widespread protests against the booming industry which residents claim brings only misery. 

Another popular destination, Croatia, has also brought in limits on alcohol with city Hvar introducing fines, and Dubrovnik looking to cap visitor numbers at attractions to 6,000 a day. 

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Create your own tourism poster.

ASSIGNMENT

The class project is to create a travel or tourism poster for the place of your choice. This will involve narrowing down a place, picking a concept, developing a timeline, and considering the role of type and imagery in the communication of your ideas. 

Consider how your project will be shared, from posters to social media (don't forget #artoftravelposter), and other possible uses. Consider existing tourism campaigns and how you'd communicate your place to entice visitors. Don't be afraid to break the mold of what's already being done.

Before you start designing, consider how you may want to share your project. Do you want it to be vertical? Horizontal? Square (for Instagram)? Be creative, have fun, and show off your dream place!

DELIVERABLE

Upload your final images as a JPG or PNG to your Skillshare project board. Don't wait to start a project — dive in right away with your inspirations, and update it as your move towards your final poster. A completed project may include:

  • inspiration
  • research
  • initial sketches and ideas
  • final poster

RESOURCES (mentioned in lectures and more as I discover them)

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SAMPLE PROJECT (in progress)

See project board for thought process. Share with the hashtag #artoftravelposter

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